The Manufacturing Co-operative logo
Incredible Bakery Company


Warkton, Northamptonshire NN16 9XJ


When City of London workers, James and Valeria became parents to Leon, now five years old, the discovery that their young son had multiple food allergies meant they had to find food that was not only gluten free but also dairy free, egg free, soya free and peanut free. The market was lacking products which excluded these allergens, and so the couple taught themselves how to bake without these ingredients. To their delight the results were delicious, and their son’s challenging dietary requirements became the catalyst for what has become the award-winning Northamptonshire based Incredible Bakery Company. Leon was prone to vomiting, eczema, hives and on one occasion a very frightening anaphylactic shock before James and Valeria discovered the reason why. However since the change of diet Leon has wonderful clear skin, good digestion and a better diet all round, as he cannot eat any processed foods. This is because processed foods tend to be full of gluten, eggs, dairy and soya.  

In the space of just two years the couple moved the business from London to the pretty village of Warkton in Northamptonshire and the Incredible Bakery Company has grown from a family hobby into a wholesale craft bakery manufacturer. All products are Gluten Free, Dairy Free, Egg Free and Soya Free and the bakery facility does not process any of the 14 common food allergens as described by EC regulations. Additionally all products are vegan and coeliac friendly. The current range of products includes the Incredible Golden Linseed Loaf, Incredible Gluten Free Oat Loaf, Incredible Onion and Seeds Loaf and the Incredible Red Quinoa Loaf and various other burger rolls, tea loaves, paninis, muffins, brownies, mince pies and sweet buns. The products can be found in a variety of wholefood shops, distributors, burger bars, farm shops, delis, tearooms, pubs, restaurants, markets, eateries and sandwich shops. Also the Incredible Bakery Company was voted one of the 11 Intuit ‘Love your Local Business’ winners and the Incredible Onion and Seeds Loaf was Runner Up in the Carlsberg UK Northamptonshire Food and Drink Awards 2014/2015 in the ‘New Local Product of the Year’ category. In September 2015 the Incredible Onion Panini was the winner in the ‘Freefrom Bakery Product of the Year‘category in the Baking Industry Awards 2015. Born out of a simple desire to give their son the best diet possible, James and Valeria now see their business mission to be to help everyone to lead a healthier life through a better diet – without compromising on taste.


  • The Incredible Bakery Company (“IBC”) is a bakery manufacturer that makes products which are all free from gluten, dairy,  eggs and soya. Additionally all products are vegan and coeliac friendly. Also IBC does not process any of the 14 common food allergens on site in Warkton. We also make all products in a nut free environment.


    IBC makes a range of Savoury Loaves, Paninis, Tea Loaves, Sweet Buns, Rolls, Muffins and Cakes.


    All products are high in fibre and low in saturated fat. This is because IBC uses innovative ingredients such as Golden Linseed, Red Quinoa, Rice Bran, White and Brown Rice Flour, Millet, Gluten Free Oats and Mellow Yellow Cold Pressed Rape Seed Oil from Farrington’s Oils. 

    All products are freshly baked and made to order with a shelf life of 5 – 10 days at room temperature or frozen for 3 months.

    We do not gas flush the products to create an unnaturally long shelf life. We believe that gas flushing is creating dissatisfaction amongst consumers as products treated in this way become prematurely dry and crumbly.

    We use innovative ingredients and at all times strive to create products that have the same good taste, moistness, appearance and nutritional qualities as conventional products. 

    Our products were born from the need of caring parents to feed a child that has multiple food allergies. Because of that all IBC products are handled with care and love. When we introduce a new product, we always strive to achieve a remarkable taste, texture, moistness and good nutritional qualities.

    This is the main ethos of the Incredible Bakery Company; to create wholesome food that is delicious and nutritious for everyone. 


© 2019 The Manufacturing Co-operative
Building 30, Cranfield University, Cranfield, Bedfordshire, MK43 0AL